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“The place where future billionaires come to be mentored."

What We Do

At Start-Up Mentors, we are catalysts for digital transformation, driving disruption in the industry. Our mission is to empower startups, turning them into sustainable, scalable, and game-changing small and medium-sized enterprises (SMMEs). We are reshaping the world, one startup at a time. Join us for impactful, long-term mentoring that fosters growth and success.

Our Promise

At Start-Up Mentors, we specialize in transforming both your thinking and behaviors, aligning them with your ultimate vision. Through our utilization of proven methodologies, we guide and support mentees in overcoming impostor syndrome, ensuring personal growth and success. Our dedicated mentors are committed to aiding your professional development, enhancing your skills, and helping you reach your full potential.

BEE Status

Start-Up Mentors takes great pride in being a 100% black-owned organization. We not only meet but also exceed the Broad-Based Black Economic Empowerment (B-BBEE) requirements set forth in the Government’s Transformation Charter. As a B-BBEE Level 1 rated company, we are committed to fostering effective mentorship by highly skilled professionals.

Start-Up Mentors: Value Proposition for Your Business

Our products and services include, but are not limited to the following:

Life Coaching

Group Coaching

Group Coaching

Virtual Accountants

Virtual Accounting

Virtual Attorneys

Virtual Assistants

Digital Marketing

digital marketing

Web Design/Development


Non Profit Organisations

Non profit organisations

Why Work With Us?


We take immense pride in our team of well-educated, experienced, and highly skilled business executive mentors. The formal mentoring relationship we establish is crucial for both our success and yours. Our coaches and mentors possess role-specific skills and knowledge that are certified by internationally recognized bodies, including the International Coach Federation (ICF), the International Institute of Project Management (IIPM), and the Project Management Institute (PMI). This ensures the highest level of expertise and professionalism throughout our mentorship programs.


At Start-Up Mentors, we go beyond just identifying the root causes of your business challenges. Our goal is to guide you towards permanent solutions that are tailored specifically to you and your business. Through our commitment to quality mentoring, we leverage our expertise as entrepreneurs and high-quality mentors to fulfill this purpose. Helping you overcome obstacles and achieve sustainable success is at the core of our training and expertise.

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We specialize in conducting thorough assessments to identify and assign a high-quality mentor who can effectively address your unique business challenges within the shortest possible timeframe. Our team consists of experienced serial entrepreneurs who are ready and available to help your business overcome obstacles and achieve thriving success. With their expertise and guidance, we can assist in getting your business unstuck and on the path to growth and prosperity.


Business problems can have significant financial repercussions, jeopardizing the very existence of your business. Some of the most detrimental issues are the ones that remain unnoticed until it’s too late. At Start-Up Mentors, we specialize in helping you identify these hidden problems early on and eliminating them before they escalate. By taking proactive measures, we can save you from potential financial losses amounting to thousands, or even millions. Safeguarding your business and its success is our top priority.

Meet Our Team

Xavier K Smith | Founder & CEO

Xavier K Smith | Founder & CEO

Managing Director: Positive Energy Unlimited (Australia)


Bachelor of Commerce (BCom) from UNISA
Executive Coaching Certificate from the International Institute of Project Management (IIPM)
Executive Leadership Certification from the Project Management Institute (PMI), among others.

Cindy Cameron | Executive Assistant

Cindy Cameron | Executive Assistant

BSc Engineering Honours from the University of Johannesburg | Strategic Human Resources from the University of Cape Town

Ashutosh Parvate | Executive Mentor

Ashutosh Parvate | Executive Mentor

Master of Business Administration (M.B.A.) degree with a specialization in Human Resources. Additionally, I completed a Post Graduate Program in Management (PGPM). My educational background also includes a Bachelor of Business Administration & Law (BBA-LLB), where I gained knowledge in various areas such as Business Administration, Management, Operations, and Law.

Teboho Seretlo | Executive Mentor

Teboho Seretlo | Executive Mentor

Gordon Institute of Business Science (GIBS): International Executive Development Program focusing on Leadership Management | Women in Insurance MDP - GIBS Leadership Management | B.Sc Honours in Mathematics from Fort Hare University | Completed the Goldman Sachs 10,000 Women Online Course.

Yolande Mlangeni | Snr Marketing                                                          Manager

Yolande Mlangeni | Snr Marketing                                                          Manager

BCom Marketing Honours (University of Fort Hare)

Vuyo Mokoena | Chartered Accountant 

Vuyo Mokoena | Chartered Accountant 

MAcc Honours (University of Stellenbosch)


Ready to level up your business? Book your first session now! Gain valuable insights and strategies to propel your success. Refine your pitch, enhance marketing, optimize operations – our expert team supports you all the way. Unlock your full potential. Reserve your spot today and let’s transform together!

Remember “You always get what you pay for. The more you pay, the more you pay attention. – Les Brown

Book Your Appointment Today and Start, Grow or Sell Your Business with
Start-Up Mentors.

“Thank you for visiting our website. May you be blessed from this day forward to succeed in your personal and business endeavors”. 

From the Start-Up Mentors Team
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