Marketing is one of the most important business functions especially in a small business. If no one knows that your business, products or services exist then there will be no sales and without any sales there will be no business – make sense?

Here you will find a few marketing tools that will give your business, brand exposure, assist with graphic design and help you communicate a congruent message via Social Media and much more.


Canva : Design, Marketing and Branding
Here you will be able to create excellent presentations, posters to advertise your business, products, services and events around eKasi (your community). Banners and flyers, social media advertisements and much more.

Under the forever free plan you receive the following:

  • 8,000+ free templates
  • 100+ design types (social media posts, presentations, letters, and more)
  • Hundreds of thousands of free photos and graphics

Your brand identity is made up of a variety of design assets:

  • Your logo
  • Your business card
  • Your website
  • Your social media presence

And if you want to embrace this trend, all of them need to feel unique, well-designed, and on-brand in 2020.


InShot: Video Editing, Filters and Effects

With data prices rapidly starting to fall in South Africa and with  the introduction of uFibre, InShot may be the perfect solution for showcasing your products and services using video especially on Social Media and YouTube.

Video Editing

  • Trim video.
  • Remove the middle part.
  • Split video.
  • Merge clips.
  • Adjust speed.

Filter and Effects​

  • Bright
  • Dark 
  • Cinema 01
  • Film 05
  • Glitch

Popular VLOG Music

  • Free Vlog Music.
  • Add your own music.
  • Sound Effects.
  • Add Voice-overs.

Add Stickers and Texts to Video

  • Animated Stickers and Texts.
  • Full Function Timeline.
  • Easily Syncing Stickers and Texts with video.

Don’t know what most of this means?

Download it from Apple App Store or get in on Google Play and do just that, play around with it. The software is very user friendly and intuitive. Easy to figure out, use and create professional videos that will ensure that your brand message reach your target audience.


Managing your Social Media accounts in between the hundred other things that is shouting for your attention can becoming quite daunting.

Hootsuite: Find Prospects, Schedule Post and Manage Interactions

The free plan allows you to manage up to three Social Media platforms.

  • 3 Social profiles
  • 30 Scheduled Messages
  • 1 User

Manage all your daily Social Media accounts from one application. No need to log into Facebook, Twitter and LinkedIn (you do have a LinkedIn account right?). Post, comment and schedule post for the next day, week or even month. Yes, now you can create your posts in advance instead of posting daily, let Hootsuite do the heavy lifting for you and you can just track and respond to your posts when time permits.

Start using these today and SEE the positive impact that is has on both you and your business.